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As top stars fail to deliver, theatres may have to rationalize ticket prices

New Delhi, April 14 -- Top actors, who in the recent past could pull audiences to cinemas on their sheer star power, are no longer able to guarantee box-office success, a reality that theatre operator... Read More


Missing shows of your interest on OTT apps? Cross-platforms engines can help

New Delhi, April 14 -- Consumers have subscribed to multiple streaming platforms, but often struggle to keep track of new releases, missing several shows that they may be interested in. In this backdr... Read More


Discordant note: Music labels spar with film producers over soundtrack costs as monetization opportunities dwindle

New Delhi, April 10 -- Music labels are struggling to monetize their rights, often unable to even recover the amount they shelled out to purchase a Hindi film album. Audio streaming platforms have low... Read More


PVR Inox seeks to widen alcohol sales in select premium markets to combat shrinking audiences

New Delhi, April 9 -- Multiplex chain PVR Inox is seeking licences to serve alcohol at additional premium properties in select markets such as Gurugram and Bengaluru in a bid to combat dwindling footf... Read More


The curious case of big celebrities staying away from endorsements

New Delhi, April 8 -- While it is common for film and sports celebrities to be inundated with brand deals once they gain acclaim in their primary line of work, a handful of names have never been big i... Read More


Baahubali effect: Telugu films eye grand visual effects for pan-India impact

New Delhi, April 8 -- Telugu film stars and makers are increasingly looking to dub their projects in multiple languages to cultivate a wider audience base, and boosting investments in visual effects a... Read More


TV, OTT platforms brace for temporary 20% drop in viewership as ongoing IPL season lures audiences away

New Delhi, April 8 -- Broadcast and video streaming platforms are bracing for the customary drop in viewership during the ongoing season of the Indian Premier League. These services, primarily focused... Read More


Filmmakers peeved by censored version of theatrical movies on streaming platforms

New Delhi, April 2 -- Films released in theatres that then make their way to streaming services are sometimes seeing cuts and modifications, much to the chagrin of the makers who considered these as d... Read More


Indian diaspora drives overseas growth for local OTTs

new delhi, April 2 -- Local video streaming platforms focussed on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewe... Read More


Overseas markets emerge as big opportunity for local streaming platforms as diaspora seeks more regional content

New Delhi, April 1 -- Local video streaming platforms focussed on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewe... Read More